ADVANCED BEHAVIORAL TARGETING FOR NATIVE ADVERTISING
 
 
 
 
We offer direct response companies in the health or finance industry The most advanced audience targeting available in the market.  Imagine Facebook level of targeting... but across the entire web. 

if you have a proven funnel that converts, we'll bring you thousands of leads and sales at a lower CPA Through native advertising... guaranteed.
 
WILL YOUR DIGITAL ADVERTISING CAMPAIGN BE A WINNER OR LOSER?
GET FREE ACCESS TO OUR DIGITAL ROI SOFTWARE TO FIND OUT.
ARE YOU PLACING ALL YOUR "ADVERTISING EGGS" IN ONE BASKET?
 
Today it seems Facebook is being preached as the "Holy Grail" of advertising. With fantastic targeting options and incredible reach, it's easy to see why. But, they're also beginning to experience the pains of limited inventory.

According to Steve Carbone, managing director at MediaCom:
 
Facebook "has driven revenues based on three factors—growing the user base, increasing time spent and adding more ads to each page—but its ability to add more and more advertisements to each page is beginning to slow.”
 
What could this mean for advertisers? Higher CPC and potentially lower ROI. Facebook can still be a great place to advertise, (we still use them) but if you haven't already, it's time to diversify your ad spend.
 
WHY NATIVE ADVERTISING?
Consumers look at native ads 53% more frequently than banner ads*
Native ads register 18% higher lift in purchase intent & 9% lift for brand affinity response*
Native ads have an average conversion rates of 4.5% and CTR of 0.2%*
Ad blocking software is expected to increase 34.4% from the previous year in the US alone. Native advertising is generally unobtrusive and is not as susceptible to ad blocking.
 
BOTTOM LINE: YOU NEED TO INCORPORATE NATIVE ADVERTISING INTO YOUR MARKETING PLAN
*Native ad research from IPG & Sharethrough
WHY NATIVE ADVERTISING?
Consumers look at native ads 53% more frequently than banner ads*
Native ads register 18% higher lift in purchase intent & 9% lift for brand affinity response*
Native ads have an average conversion rates of 4.5% and CTR of 0.2%*
Ad blocking software is expected to increase 34.4% from the previous year in the US alone. Native advertising is generally unobtrusive and is not as susceptible to ad blocking.
*Native ad research from IPG & Sharethrough
WE ARE A RESULTS DRIVEN NATIVE ADVERTISING AGENCY THAT FOCUSES ON HEALTH AND FINANCE MARKETS
 

Let's face it... it's all about "Cost-Per-Acquisition." The cheapest clicks won't matter if they don't deliver an ROI. We're the only native advertising agency to offer a "CPA Guarantee." If we can't beat your current CPA within 90-days, then you won't owe us a dime for any work we've done. However, there are 3 catches...

1.
You must be willing to let us create the advertising we think will sell. Except for your legal and compliance approval, we'd retain creative freedom.
 
2.
You must need better advertising. We will look at your current campaigns, and if we feel we can't do better than your current results, we'll tell you. 
 
3.
You must have a proven marketing funnel (with 3 months of data) to which we can drive traffic. 
HERE'S HOW WE CAN GUARANTEE RESULTS
Our Proprietary Panoptic Stacking™ Methodology is the key, built upon 3 "stacks"
 
Landscape Mapping
Our discovery method identifies:
- Key market segments for targeting
- Ideal customer psychographics and demographics
- Uncovering your competition's digital strategies

 
Campaign Layering
Successful digital ad campaigns aren't built on sales copy and landing pages alone. The backbone of any campaign is its structure. Our campaigns are built upon a unique foundation, using our "5x6 ABT Funnel", which in some instances, can transform a failing campaign overnight.
 
Omnichannel Activation
We develop eye-catching, conversion oriented ads to drive potential customers to your marketing funnel using native advertising, while continually optimizing.
 
PANOPTIC STACKING™ METHODOLOGY
Market Map Creation
Our discovery method identifies:
- Key market segments for targeting
- Ideal customer psychographics and demographics
- Competitive digital strategies

Automated Customer Pathways
We create digital marketing funnels that use automation and behavioral strategies to help capture, segment, nurture and convert prospects into customers.
Omnichannel Activation
We develop eye-catching, conversion oriented ads to drive potential customers to the Automated Customer Pathways using relevant digital channels while continually optimizing.
Are you matching channels to message?
 
Google and Facebook are just the tip of the iceberg for acquiring traffic, and most importantly, new customers.

Using our unique Panoptic Stacking™ methodology, we identify key channels to drive potential customers to your website. Some channels will yield significantly better ROI for your message vs. others.

We specialize in creating native advertising formatted ads on all the top networks, such as Taboola, Outbrain, Google Adx, Yahoo Gemini, Sharethrough, TripleLift and more. Wherever your customers are... we've got you covered.

Our approach helps maximize exposure while generating a Return on Ad Spend (ROAS), giving you the needed metrics to make the campaign work.
 
Testimonials
"ReachFire comes with my highest recommendations. They're on top of their game, have innovative ideas to assist their clients, and deliver results time after time. I admire their ability to balance solid work ethics with a tireless will to 'give first'."
Christopher Benson
owner, iFuze marketing
"Digital marketing is one of the most difficult areas of marketing to master. The landscape is constantly changing. ReachFire is an authority in the space and if you have the opportunity to work with this company, consider yourself lucky."
Tom Lambrechts
Founder, tl media group
"ReachFire allowed our company to find and target qualified customers online quickly and effectively, enabling us to increase our website traffic by over 395% while building brand awareness."
Jim Wagner
medtech Marketing executive
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617 - 221 - 6060