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About ReachFire
ReachFire LLC is a digital marketing agency that specializes in driving traffic through native advertising. 

We use a proprietary methodology called “Panoptic Stacking™” to create, structure and run ad campaigns on 25+ native networks, including Outbrain, Taboola, Triplelift, Sharethrough, Microsoft, Index Exchange, Nativo, Gemini, AdsNative, and others.

Need effective traffic? Click here to schedule an initial consultation! 
Written by Jordan Swanson
Back in 2005, the “online marketing” thing was still relatively new to me and businesses in general. Google had taken over the advertising landscape with Adwords, firmly supplanting Yahoo and it’s Overture acquisition as the place to go run your ads online with “results-based marketing.”
Written by Jordan Swanson
For those of you who are still on the fence with native advertising, it’s time to come down. If generating high-quality CTR’s and being able to bypass ad blockers (for the most part) aren’t motivating enough, then perhaps understanding this will be...
Written by Jordan Swanson
"Yeah, it's great! You only have to pay when someone clicks on your ad. Best thing ever."

My friend was explaining to me back in 2005 how this whole "Pay-Per-Click" model worked, and I thought it was the greatest thing ever. "You pay just for results. How cool is that," I thought. Back in the early days of Adwords, things were quite different...
Written by Jordan Swanson
You may think you already know your audience, which, you very well may. But, I’ve found that most businesses haven’t identified their ideal customer. 

Let’s use the example of a plastic surgeon. He or she may think, “my customer is anyone who is looking to improve their appearance.” In the grand scheme of things, you’re right. In most cases, your customers would be people looking for self-improvement...
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